Top 5 Consumer Finance Apps in Latin America Q4 2023

In Q4 2023, the top consumer finance applications in Latin America saw varied trends in downloads, weekly active users, and revenue. Here's a closer look at the performance of these leading apps, based on data from Sensor Tower.

Nubank: Conta, Cartão e mais experienced significant download activity, peaking at 1.4M in the week of October 2. However, downloads showed a downward trend towards the end of the quarter, closing at around 842K in the last week of December. Weekly active users for Nubank fluctuated, starting at 50.6M and peaking at 54.4M in early October before ending the quarter at 49.4M.

Mercado Pago: cuenta digital saw a notable increase in downloads, beginning the quarter with 559K and reaching a high of 729K in the week of November 20. The app maintained a strong user base, with weekly active users rising steadily from 29.8M to a peak of 32.2M in late November, before slightly decreasing to 31.3M by the end of December.

PicPay: Conta, Cartão e Pix had relatively stable download numbers throughout the quarter, starting at 448K and closing at 386K. Weekly active users showed a slight decline from 13.2M to 12M over the same period.

BBVA México demonstrated consistent download figures, starting at 337K and peaking at 414K in early November. The app's weekly active users remained stable, beginning at 12.6M and ending the quarter at 12.2M, with minor fluctuations throughout the period.

Lastly, Banco Santander Brasil maintained a steady download rate, starting at 323K and finishing at 255K. Weekly active users for Banco Santander Brasil showed minimal variation, holding steady around 15M for most of the quarter.

For more detailed insights and data on app performance, visit Sensor Tower.